4 ways to grow your roofing business
The day to day demands of running your roofing business typically involve battling the elements to complete work on time, keeping your customers happy, and managing your cash flow. This often leaves little time to dedicate to growing your business and bringing in new customers, especially if you are a sole trader or a small business with just a few employees. Even larger business can struggle to find the time for marketing endeavours and networking after a long day of installing roofing in all weathers.
However, growing your roofing business isn’t just about acquiring new contracts; it’s also about improving and maintaining the service that you provide to your existing customers so that the word of mouth referrals and positive online reviews flood in.
Here are four simple ways in which you can start to grow your roofing business today…
- Target your existing customers: All too often, businesses neglect their existing customers in favour of offering discounts and incentives to new customers. Why not set up some sort of loyalty or referral scheme, whereby existing customers can earn discounts if they refer a friend to you and the job reaches completion? You could also offer an annual roof inspection service for existing customers, perhaps with discounts applied after a certain number of inspections. Keeping in regular contact with your customers like this will help you to maintain a good relationship and keep you in the forefront of their minds; so if someone asks them if they can recommend a roofer they’ll immediately think of you!
- Seek out new customers: There are lots of other roofing businesses out there, all offering the same services. So in order to attract new customers you’ve got to seek them out and let them know you exist! Social media channels like Facebook and Twitter can help you to connect with people, and the sponsored/promoted posts features (which you have to pay a small premium for) can put your posts in front of the right target audience at the right times. If you have a website it’s also worth checking out Google’s AdWords advertising system too. It’s also a good idea to join review schemes such as TrustMark and Which? Trusted Traders as these sites can help to raise your profile and enhance your reputation as a reliable and trustworthy roofing contractor.
- Keep your training up to date: Having 20 plus years experience in the roofing trade is advantageous, but it’s also important to keep up to date with current roofing practices. Ensure that you attend regular training courses in your field and keep abreast of all the latest news and developments in the roofing world. If you have a team of staff, ensure that they are all fully trained too and receive regular top-up training.
- Add some new services to your repertoire: Broadening the range of services that your company offers can help you to bring in new business. For example, registering with Competent Roofer means that you can save your customers time and money by allowing them to have roofing work completed without having to inform their Local Authority as you’ll have already been approved and regulated. Joining the heritage roofing register can also open you up to new customers as you’ll be trained and regulated in the installation and repair of heritage roofs.